Hello, I'm Pete Vanderveen, Founder and CEO
20 + Years Scaling and Go-to-Market Strategies and Implementation.
Dedicated to scaling strategies, we provide guaranteed results by coaching and participating with your company and teams to achieve scaling results. Our collaborative approach is designed to equip and empower your company to go-to-market and scale with significant returns.
With vast experience scaling over 50 brands, we optimize operations, fiscal health, lead business development, strategize marketing efforts, source growth capital, integrate best practices, and cultivate a cohesive culture for sustained growth.
If you are seeking to hyper-scale your revenue ranging from $5 million to $250 million, you won't find anyone better.
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Joe Culver, Partner
30 + Years Business Development, Operations,Finance Leadership
Joe Culver is a seasoned executive and entrepreneur with over 30 years of experience in business development, finance, operations, and franchising. A University of Washington graduate, Joe's early career at Costco Wholesale saw him rise to Sr. Director of Financial Services, where he forged key partnerships to launch the Executive Membership program. He then moved into tech as VP of Business Development at TeamOn Systems, contributing to its acquisition by BlackBerry.
In 2001, Joe founded Pacific NW Fitness (Thrive Community Fitness), creating the Pacific Northwest’s largest privately owned fitness chain, generating over $200 million in revenue and transitioning the business into a successful franchise. He later co-founded Eat The Frog Fitness, which expanded to 35 locations and was sold to Extraordinary Brands in 2024.
Joe's community involvement includes co-founding Vertical Sports Maui, the island's largest youth sports non-profit. Currently, he is an Investor and CRO at Pound Athletics, focusing on scaling businesses and strategic partnerships. His leadership philosophy emphasizes strategic vision, operational excellence, and impactful community engagement.
Jason Tomsic, Partner
20 + Years Supply Chain, Manufacturing and Operations
Jason brings over two decades of expertise in supply chain, manufacturing, and operations, focusing on EBITDA improvement, working capital optimization, sourcing, logistics, manufacturing, ERP systems, and talent development.
He collaborates with family businesses, family offices, and select private equity firms to address challenges related to growth and cost optimization. With a deep background in manufacturing and supply chain dynamics, Jason works with clients and their teams to deliver adaptable, long-term solutions.
As Senior Vice President at IC Biomedical, LLC, he led global operations for a private equity-backed acquisition, overseeing a new factory setup, manufacturing relocation, ERP integration, and staffing. At Innovative Water Care, he led global planning, transportation, and procurement, driving SKU consolidation and working capital improvements for a $600 million business.
Jason holds a Master’s in Supply Chain Management from Penn State and a BSc in Industrial Management from Clemson University, along with a CPSM designation.
Elias Donovan, Partner
20 + Years Business Optimization and Market Expansion.
Elias Donovan specializes in driving growth through operational excellence and strategic innovation. Known for his expertise in scaling platforms and optimizing processes, Elias has a proven track record of enhancing client retention and boosting revenues across multiple industries. He excels in strategic planning, cross-functional leadership, and developing data-driven solutions that deliver sustainable growth.
Passionate about helping businesses achieve their full potential by aligning teams, improving efficiency, and creating scalable solutions tailored to their needs. His ability to foster partnerships and lead successful market expansions has positioned him as a trusted advisor for companies seeking to optimize their operations and strengthen their market presence.
Clayton Carmack, Partner
15 + Operations Management, Veteran
Clayton Carmack is an accomplished entrepreneur and business executive with over 15 years of experience across all three phases of business: operations, business development, and finance. A graduate of Colorado Mesa University, he earned his Bachelor’s of Business Administration in 2006. Prior to completing his degree, Clayton was deployed to Operation Iraqi Freedom from 2003 to 2004, where he developed resilience and leadership skills that have shaped his professional journey.
Clayton's passion for entrepreneurship ignited in 2010 when he launched a successful oil and gas consulting business, which he operated for five years. During this time, he focused on optimizing operations for several major companies, including ConocoPhillips, Shell, and Oxy, driving efficiency and enhancing productivity.
In 2015, Clayton founded S&B Helical, which has grown to become the largest and most successful service company in the helical pile industry. As President of S&B Helical, he led with a commitment to innovation and the cultivation of significant partnerships. Dedicated to fostering a dynamic company culture, Clayton nurtures client relationships that drive strategic growth. His unique skill set enables him to think outside the box, creating better products and services while simultaneously minimizing costs.
Clayton is also passionate about helping other business owners and entrepreneurs navigate common pitfalls by sharing the lessons learned from his own experiences. He has successfully guided several leaders in improving and building their businesses. At the core of Clayton’s values is a strong commitment to helping others, rooted in his Christian beliefs. He finds great fulfillment in empowering those around him, further solidifying his role as a mentor and leader in the business community.